Imagine your brand’s logo on a dig day banner. Shovels hitting dirt, a new trail taking shape, and later that evening, riders are sipping beers at your brewery, still dust-covered and grinning. One of them tags your business in a post that gets reshared across the local MTB scene. Another walks away with a branded pint glass. The next weekend, they bring two friends.

It’s easy to think of trail support as goodwill. But what if it’s more than that?

What if it’s one of the smartest local investments your brand can make?

Learn how trail builders and advocacy groups can measure and report the economic and social impact of their trail work. From tracking visitor spending to gathering volunteer data, this article offers practical steps to prove the value of trails to funders, policymakers, and community leaders.