Price & Purpose

In “Price & Purpose,” trail builder Dillon Osleger calls for a shift in mountain biking culture—away from commodified, copy-paste flow trails and toward restoration, local engagement, and ecological stewardship. He critiques the industry’s fixation on new trails as economic drivers and urges a deeper reckoning with the environmental and cultural impacts of trail development. Trails shouldn’t just be sold—they should serve people and place.