How Small Trail Organizations Can Create Better Social Media Content on a Budget

One of the biggest misconceptions about social media is that creating better content requires a bigger budget.

We always think we need more cameras, more expensive software, more staff, and more equipment. I know I do too ...

Yet, for small nonprofit trail orgs, that can make communications feel out of reach before it even begins. But there's another reality at work.

For many trail orgs, there isn’t a communications person.