We are all attracted to the trails industry for different reasons, working in nature, creating something from nothing, helping others connect to nature through trails, whatever it is, the underlying drivers that motivate us all to create awesome trail experiences are based on creating more great experiences in the world.

It’s rare, but on occasion you come across a trail that has surpassed itself.

It has become its own entity, a living thing that isn’t just dirt, rocks, and elevation. Alive in the friendships it creates and in the sense of belonging it invokes.

To the people who know it, the trail has its arms open wide, ready to become whatever you need it to be. A weekend vent for some, a place for memories for others, and for one rider, the weight that tipped the scale.

"Hey, you and your friends built JZ’s, right? Yeah man, that trail is so cool that it was a big reason that I wanted to move here."