You built the trails (yay!).

Maybe it took years of tedious planning, meetings with skeptical land managers, countless grant applications, endless fundraising campaigns, technical environmental reviews, fun-filled volunteer work parties, professional construction, and more volunteer hours than anyone cares to count.

Eventually, after all that work, the trail system finally opens.

Ok ... then what?

One of the biggest misconceptions about social media is that creating better content requires a bigger budget.

We always think we need more cameras, more expensive software, more staff, and more equipment. I know I do too ...

Yet, for small nonprofit trail orgs, that can make communications feel out of reach before it even begins. But there's another reality at work.

For many trail orgs, there isn’t a communications person.