In “Price & Purpose,” trail builder Dillon Osleger calls for a shift in mountain biking culture—away from commodified, copy-paste flow trails and toward restoration, local engagement, and ecological stewardship. He critiques the industry’s fixation on new trails as economic drivers and urges a deeper reckoning with the environmental and cultural impacts of trail development. Trails shouldn’t just be sold—they should serve people and place.

A few years ago, Trail Builder Magazine was just an idea scribbled in the margins of a notebook after a long day shooting photos at a trail work party. I remember it clearly—sitting back at my van, soaked, boots caked in mud, coffee in hand.

In that quiet moment, it hit me: the stories of trail builders—the real, gritty, inspiring ones—deserve a place to live. That’s where this all started.

Since then, Trail Builder Magazine has grown into something much more than a publication. It’s become a platform to elevate the people, places, and passion behind the trails we ride and build. And now, we’re taking the next step: offering magazine subscriptions.

But this isn’t about selling magazines—it’s about sustaining a movement.